We don't think much of carb-bashing and crash diets. But we do think it's good to eat smart. Unfortunately, the nutritional values of standard wheat flour products are often not fitness-friendly. By replacing some of the flour with our baking protein you can replace carbohydrates (and therefore some of the overall energy value) with protein. Increased protein intake is particularly useful in the muscle building or definition phase, to help you achieve your goals and support your body's functioning.